When I started writing about music in 2014, blogging was the primary form of musical discovery. There were a few radio / music apps, like Pandora, but overall entities like Spotify or Apple Music wouldn’t become more popular for years to come, let alone influence the entire industry landscape. music.
A new study from Edison Research shows an objective increase in the share of Americans who subscribe to audio services, demonstrating the increase in these platforms: “The portion of the American population that pays for any audio subscription has doubled since 2015, and is now almost half of everyone (47%).
Edison notes that the study is a measure of people, not subscriptions – “If two people share a connection or an account, it’s a subscription but two people who would say ‘yes’ to the subscription,” they say. .
That being said, it is difficult to discern without the raw data how much of an actual effect this type of counting contributed to the overall count.
One surprise, however, is that SiriusXM is the largest single-subscription audio product in the United States, mainly because it’s included in the new cars that stand out.
You can read a more in-depth analysis of the Edison Research study here.
Photo via Rukes.com