HBO Max Launches Ad-Funded Tier: It’s Cheaper, But Is It Worth It?

It’s safe to say that what used to be called “normal television” has had its day, with streaming services now dominating people’s viewing habits and the biggest news being exclusive to one streamer or another. However, as HBO Max launches a low-cost ad-supported service today, and many popular shows are now arriving every week rather than in a single frenzy dump, do we see an evolution of what the loot has in store for? future of television.

The WarnerMedia platform’s decision means that starting today, new and old subscribers have the option to pay $ 14.99 per month, or a lower price of $ 9.99 per month. ‘they are prepared to include commercial breaks in the programs. In addition, an annual prepayment option is also available, offering a 15% discount, which costs $ 149.99 and $ 99.99 respectively. So the question is, how much are subscribers willing to pay for an ad-free experience? Well, it might be worth considering that the two tier streaming subscription option doesn’t just include an ad-free experience.

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According to HBO Max’s information on tier options, “The ad-supported tier will not include the ability to download content for offline viewing, and the quality of streaming video will be capped at 1080p. Previews of Warner Bros. on HBO Max throughout 2021 are not included in the HBO Max ad-supported tier, but will become available on both tier options when the movies debut via the HBO service in the months following their theatrical releases as part of HBO’s release deal with Warner Bros. “

Lots of stuff to unbox for an extra $ 5 per month, so it might not just be a choice of whether or not viewers want to see ads. Considering the number of releases expected on HBO Max over the next few months alone and the ability to download content to watch offline, many might decide that the relatively small cost difference is worth it for this and the removal of ads. .

Other information from HBO Max suggests subscribers at the lower level will see a maximum ad time of four minutes per hour, which they say shows “a commitment to the lowest commercial ad load in the streaming industry.” . HBO Max Executive Vice President Andy Forssell commented, “We’ve worked hard to create an elegant and tasteful ad experience that respects the right story for the users who choose it, and we believe it will offer our advertising partners. as well as.”

With recent HBO Max content, including the highly anticipated Friends: The Reunion special and DC’s Justice League Snyder Cut, US viewers have had plenty of reasons to join the streaming service. Next-level subscribers not only get access to a plethora of archival Warner Bros. TV series and movies, but also upcoming concurrent theater / streaming releases such as The Suicide Squad, Dune, and The Matrix 4, all arriving before the end of the year. . One thing is certain, the evolution of television is far from over.

Topics: HBO Max, streaming

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