Sunny Girl blonde is everywhere right now, and it’s the beautiful and shiny shade that we are obsessed with for summer

You are in the market for a change of season. You want a feeling of freshness for your locks. You are not sure if you want to commit to anything too peroxide. But then you spotted the beautiful shade of summer hair that dominates the gram.

Sunny blonde girl is everywhere. The ultimate bang against ‘meh’ winter hair, when we had to go it alone, the question this summer is whether you go blonde or are you more blonde.

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“Blondes have struggled with the salon closings and now that they’ve found their colorists, they want to get brighter, bolder and more blonde,” reveals Harriet Muldoon, leading colorist at Larry King Salon. “I was amazed at the number of clients asking for blonde services. Even my brunette clients have asked for lighter tones – anything to make them stand out in the crowd. This summer, it’s all about making a statement. a real blond moment, ”she adds.

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She is not wrong. The #blondetransformation hashtag has reached 8.4 million views on TikTok and the search term “what will I look like with blonde hair” is up 80% on Google.

So what is it that sets the sunny blonde girl apart? “What is sunny? We use this term to describe a bright blonde with a golden undertone,” say experts at Los Pastel salon based in Oz, the land of the sun. “It’s shiny and golden, like the sun,” they explain.

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Essentially it’s tailor-made for gorgeous hot weather and (fingers crossed) the UK will be enjoying it more this summer.

However, there is the delicate issue of damage. “As always, consumers have concerns when it comes to going blonde – due to fear of irreversible damage,” says Harriet, who recommends Redken’s Shades EQ Bonder Inside salon treatment. The active ingredients in the formula help protect the natural bonds of the hair during chemical coloring and bleaching. It strengthens the hydrogen bonds inside the hair fiber, leaving the hair healthy and soft.

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Then you can complete the good job with the home link builders – the GLAMOR team took a tour with the Olaplex Hydrating Mask and were blown away.

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Which means that with a little consideration and a few powerful care products, beautiful summer blonde hair is more accessible than ever.

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To learn more about GLAMOR Associate Beauty Editor Elle Turner, follow her on Instagram @elleturneruk.

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