Pride month has just started and the Skittles brand is already doing their part to support and celebrate the LGBTQ + community! For the second year, Skittles has released limited edition “Pride Packs”, which have been stripped of their rainbow design in an effort to stand up for all those who celebrate pride.
Gray wrappers are also printed with a message saying, “Only one rainbow counts during pride. Give the rainbow. Skittles chief marketing officer Sarah Ling has said that Skittles’ rainbow ditching is just a way for the brand to use its platform as an alliance.
“With the return of the Skittles Pride Packs, we underscore our commitment not only to being a great place to work, where all associates can feel seen and accepted, but also our commitment to members of our communities as we continue to shape a world. connected. , thoughtful and festive, ”Ling said.
The brand also revealed it will donate $ 1 per pack purchased from GLAAD, the world’s leading LGBTQ + media advocacy group.
“We are delighted to continue our partnership with GLAAD to support the important work they do throughout the year,” Ling continued. “Skittles dropping their rainbow means more than just removing colors from our Skittles packs, and we’re excited to use our platform to help raise the profile of the LGBTQ + community, creating better moments and more smiles. “
Pride packs are available for purchase at major retail stores like Walmart, Target, and Kroger’s throughout the month of June.
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