Savage x Fenty’s first Pride collection is available to make EVERY body in the LGBTQIA + community feel seen

Rihanna’s lingerie brand, Savage x Fenty, has long carried the flag for diverse portrayal and defies unrealistic beauty standards, from powerful photography of breast cancer survivors to ensuring that every body type is portrayed in their. campaign images. This inclusiveness is reflected in their sizing, with most Savage x Fenty products available in sizes 30A to 42H and XS to 3XL.

And the latest Savage x Fenty campaign is no different. The brand’s first-ever Pride capsule collection – Savage x Pride – celebrates the diversity within the LGBTQIA + community, championing every body type both in front and behind the camera, from talent to team members and creatives in behind the scenes. Each style in the collection was photographed on members of the LGBTQIA + community by photographer Quil Lemons, with styles ranging from tuxedo jackets and bralettes to bottoms and crop tops.

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Queen Ri herself said, “Pride is about appreciating your authentic self. I am very excited about this collection and show my love and support for the LGBTQIA + community, which includes so many of our customers, members of the team and fans. “

Dexter Mayfield, one of the campaign models, said: “Body positivity means that every body is included. Whether you are fit, thin, fat, disabled, capable, that … no it doesn’t matter where you are on the spectrum as a human, that’s what it means. body positivity. “

Model and YouTuber Jaslene Whiterose added, “I think sharing my story lets young trans women know that they can be as free as I am.”

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Additionally, through its partnership with the Clara Lionel Foundation, the purchase of the Capsule Pride Collection will help support GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin @ Coalition and the Trans Wellness Center to bring lasting change within the community.

It’s time to stop profiting from the Pride movement. These are the brands that make a real difference in the lives of LGBTQ + people

Shop our edition of the Savage x Pride collection below and at savagex.co.uk …

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