TSR Fashion: DaBaby embarks its DaBusinessMan with the launch of its new fashion line. DaBaby is teaming up with global online retailer BoohooMAN to offer an exclusive collection of summer fit.
DaBaby co-created the line, which consists of 100 limited edition pieces “which perfectly embody Baby’s bold, creative and colorful style”.
The collection, which comes out at the end of this month, has a price range of $ 8 to $ 80.
“For me, DaBaby is one of the hottest rappers right now,” said Samir Kamani, CEO of BoohooMAN. “His style and music is a perfect match for who we are as a brand – this collaboration is going to be BIG! I am so excited that the world is seeing what we have in store and welcoming DaBaby to the family!
The BoohooMAN x DaBaby collection includes everything from casual, everyday cuts of runway sets, jersey basics and relaxed tees, to bright, strong and expressive fits perfect for showing off.
“The college aesthetic is also in full swing with a variety of basketball jackets, cardigans, sweaters and shorts taking on a preppy tone and including design variations of the word Baby,” the press release said.
Key pieces in the collection include luxury souvenir jackets which are ideal for pairing with more stylish t-shirts and a variety of denim.
“This collection was designed with the DaBaby lifestyle in mind, with looks that take you from the street to the studio and to the stage – we wanted to create something for everyone! Baby’s style is in tune with who we are and her bold, youthful style appeals to our client so well, ”said Shane Chin, Head of Design at BoohooMAN.
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