A jar of these durable, whitening toothpaste tablets sells out every minute, so why all the hype?

It’s no secret that a mouth is one of the first things people notice about you. “First, people look at the eyes,” says cosmetic doctor Dr Esho. “So it’s directly in the mouth and teeth.”

You do not believe it ? Well, according to data from the British Dental Association, 77% of us believe that visual signs of tooth decay and bad breath are hindering career progression. So it’s no surprise that teeth whitening toothpastes are sweeping the market, promising to remove stains and brighten teeth within days.

But there is one brand in particular that is really taking off.

PÄRLA is a line of naturally whitening, ethically sourced and sustainably packaged toothpaste tablets (yes, tablets!).

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Founded by dentists Dr Rhona Eskander, Dr Simon Chard and Dr Adarsh ​​Thanki, the brand aims to do good for the planet, as well as your teeth. The trio created the brand after discovering that 1.5 billion tubes of toothpaste go to landfill or the ocean each year and that it takes 500 to 700 years for the plastic in the toothpaste tubes to dissolve. . Additionally, with predictions from the Ellen MacArthur Foundation that there will be more plastic in the ocean than fish in 2050, these toothpaste lozenges have been launched as an ethical, environmentally friendly and effective alternative to tube toothpaste.

So we know they are good for the planet, but are they really effective in whitening and refreshing people’s teeth? If Amazon reviews are anything to go by, it looks like they are.

One impressed shopper wrote: “I have tried many other brands of toothpaste tablets (Denttabs, Georganics, Lush etc) but didn’t like how chalky they were and they were in my mouth and some tasted foul. I almost stopped looking. for a plastic free alternative, but my friend recommended Parla to me. These toothpaste tablets are by far the only brand you have to try. The tablets are super creamy, lather well (not as much as a normal toothpaste because there is no SLS) and my teeth are super clean afterwards. I’m so glad I found tablets that work for me and my family, while being environmentally friendly. ”While another added,“ These tablets were to die for. They were minty fresh and left my teeth very clean. I expected them to be grainy, but they were really smooth and looked like regular toothpaste! Personally, I have had problems with toothpastes such as Oral b irritating my mouth and I have realized through speaking that this is due to SLS in regular toothpastes.

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The only negative comments were that they didn’t leave people’s mouths as fresh as they would like, so if you’re a fan of super fresh toothpaste, this might not be the best option for you. Plus, at £ 8 for a month’s supply, they’re more expensive than mainstream brands.

If you thought the brand was familiar to you, you might recognize Simon and Rhona from the BBC’s Dragons’ Den earlier this year. They appeared on the show looking for an investment for a share in their business – and received a for all the money offer with a 30% stake.

“You are very good brand ambassadors for the product,” Tej Lalvani said before his offer. Deborah Meaden quickly followed up with a matching offer.

The two dragons then combined their offers for all the money and 15% equity each, but the founders declined. “I sincerely hope you take the world with it, and I will change,” Deborah Meaden told them.

Although she left with no money, after the show aired the brand sold a jar of toothpaste lozenges for £ 8 per month per minute.

So what’s the next step for business tycoons? They’re hoping to make waves with the latest addition to their brand with PÄRLA Pro, which they describe as toothpaste tablets “supercharged with teeth whitening, sensitivity-reducing and immunity-boosting powers.”

Remember how the skin care world went crazy for hyaluronic acid and vitamin C? Well, think of Hydroxyapatite as the “next big thing” in dentistry, which is right in their new formula. “This mineral is a building block of natural enamel. It works by blocking all open pores and smoothing the surface of the tooth, which, in tandem with our four signature stain removal ingredients, adds a whitening, shiny glow.” they told us.

How to safely whiten your teeth at home, with the help of a good dentist

Plus, in a world first, the tablets can apparently support a healthy immune system as each contains 50% of your RDA (designed to be used twice a day) of vitamin E, B12, and selenium. The company believes we’ll see brands boosting immune health using the mouth’s incredible absorption powers.

If you’ve ever tried a sublingual (under the tongue) spray, you’ll know how effective the mouth is at getting essential vitamins to where they’re needed most. This is because the mouth is incredibly vascularized (in other words, there is significant blood flow to and from this area) and therefore offers a particularly high rate of absorption into the bloodstream. Basically, when you brush your teeth for 2 minutes, the vitamins and minerals mixed in the tablet formula are apparently able to enter the bloodstream through the skin inside your mouth, before you spit out the toothpaste. normally ; there are already impressive studies showing its effectiveness.

Are you looking to make a lasting change in your dental regimen? This could be a good place to start.

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